FAQS
A. SEO stands for Search engine optimization. It is the process of driving more traffic to a website from the search engines via the main unpaid search results called “organic” search results.
Q. What is SEM?
A. Search Engine Marketing (also known as “SEM”) is a form of Internet marketing that seeks to promote websites by increasing their rankings and visibility in search engine results pages.
Q. What is white hat SEO? (And what is black hat SEO?)
A: White hat SEO is the technique used by SEO companies who use safe and proper practices recommended by the search engines. Black hat techniques are frowned upon by the search engines. Be sure to choose an SEO company who only practices white hat ethics.
Q. Why White hat?
If Google discovers that a website is using black hat SEO, there are consequences. Google will move your site to the bottom of the results or simply remove your site from their directory altogether and will be black listed.
Q. Do you provide suggestions or basic critiques for my website when I choose USE as My SEO Company?
A. We always provide basic techniques and suggestions that can be implemented to the websites design or content. It will be up to work with your web designer to make the changes to your website so we can focus on what we do best.
Q. I am currently investing in Google Adwords, do I need to do SEO? What is the difference between PPC and SEO?
A: A properly structured PPC (Pay-Per-Click) campaign can produce some results instantly, with substantially more risk than developing a strong SEO campaign. PPC is vulnerable to click fraud, PPC campaigns stop the second you stop paying, and PPC campaigns will not help where your website is ranking in the search engines.
In most cases individuals find that organic SEO visits convert to sales over 10 times more better than PPC and 78% of users who use the search engines click on the organic results rather than the ad campaigns.
For SEO the results will not be immediate and will take up two to three months depending on the site to start seeing strong results. But after this foundation is laid there is good news! SEO will be long lasting and allow your website to conquer your competitors websites for your targeted keywords and drive a higher ROI to your business.
Q. Can I optimize my website on my own?
A. Of course you can, but just like any specialized service, it is best to let a professional handle it that has the experience to take your website to the next level. This way you can spend more time converting the new traffic coming to your site into profit and spend less time learning trying to learn SEO.
Q. What is a search engine friendly design?
A. A search engine friendly design simply means that the design is easy for the search engines to read and index. For instance, search engines can’t read or index most flash animations and java scripts. There are also certain “Poison words” and “stop words” which will not only prevent you from being search friendly but could cause your site to be penalized for inappropriate content.
There are many aspects of your website design to look over and consider when you are trying to make your website search engine friendly. You will want to do everything you can to make your website
search engine friendly so when your clients and targeted traffic searches for you on the Internet, every piece of your website is working hard to give you the best optimization you could ask for.
Q. Is Social Media Optimization (SMO) necessary for me?
A. Social Networks are now more popular than ever, and your competition is discovering all the juicy ways possible to make more business with their social media pages like Facebook,
Twitter, and LinkedIn. This new marketing technique allows for better optimization and more back-links that drive traffic to your website and creates more business for your products or
services. SMO is a great way to gain a better page ranking in search engines, especially the power-house Google.
Q. Why do I need Social Media Marketing (SMM)?
A. Social Media Marketing is the art of using social media websites to publicize and promote your product or service, and it allows you to meet countless new potential customers and
website traffic every day. Two-thirds of the Internet’s users are on a social media network like Facebook and Twitter. When you think about the amount of users who could
use your product or service that are on social networking websites, you will quickly realize the value of social networks.
Q. How Do I Use A Social Network Properly?
A. A very important element to keep in mind when marketing your product(s) and or service(s) on social networks is to understand how to utilize a social network in a way that will benefit you and your business / website. So don’t forget to ask yourself, “what is a social network, and how is it used?” The best way to understand this is to look at it logically. A social network is simply that, a network on which you utilize to socialize. No one hates more then for something to be “forced to them”, thus, if you socially network on these websites, become friends with people, provide them with advice, and guide them in the right direction for free in relation to your product or service, as well as literally be an internet friend to them, you will start to build a legitimate and reputable following. Then when the time is right, and not with a direct purpose you can slowly push out some advertising to them. The best way is to utilize incentives, and promotion ideas to get your new “Internet Friends” to take advantage of something you are offering to them, because it is worth their while!
